09-09-2014

TWO WAYS TO MAXIMIZE YOUR FUNDRAISERS THIS FALL

HOW TO GET MAXIMUM RESULTS WHEN DOING TWO FUNDRAISERS

Let’s say your school or organization has decided to do two fundraisers. One features cookie dough and frozen food items such as our Mrs. Fields Classic Collection and the other features non perishable gift items as in our Perfect Presents catalog. How should you structure your fundraiser to get the best results. There are two strategies:

• Do the two fundraisers separately. This brings in the most profit but timing is critical. Start off with the gift catalog (Perfect Presents) for your first fundraiser. Then at least a month or more after that has ended do the cookie dough/frozen food catalog (Mrs. Fields Classic Collection). It has to be in this order because if you reverse the timing and do the cookie dough fundraiser first and the gift catalog second the results will be much less on the gift catalog. Why? Because catalogs like Perfect Presents are seasonal but cookie dough sells just as well at almost any time including the spring. People seem to be willing to spend money on cookie dough if it is the second fundraiser but less so on a gift catalog when it is the second fundraiser.
• Do both fundraisers at the same time. In case you can only do one fundraiser, this is the next best way to get maximum results. Offering the combination of frozen goods and non perishables gives your community more choices and results in higher sales than doing just one catalog. Red Apple can coordinate this for you to make the process very user friendly. We can even offer Home Delivery  on the Perfect Presents gift catalog items to each seller’s home. This means that the only delivery at your site will be the cookie dough/frozen food items. However, if you prefer both products can be coordinated to be delivered to your school or organization site.

For more information or to set up your fundraiser call us at 877-504-2163 or email info@teamredapple.com